I won't sugarcoat it and get right to the point. Ready?

Did you know that diets were actually built to fail?

Like intentionally.

It all started with the many different "theories" out there when it comes to losing weight.

But then something happened...🤑

Companies started to find that when their customers failed... they actually remained a customer for a longer period of time.

And poof.. the diet industry became a multi-billion dollar business that is based on the premise of maximizing the lifetime value of a customer by creating a short-term solution to a long-term problem.

The irony of it all is that it's not even a hidden agenda...

Even WW has openly stated that their customers typically can't make it on their own so they often come back to WW, which is why they have a thriving business.

Diet failure = repeat customer. 

What a terrible business model.

It actually goes even deeper than that. As we've accumulated more research and data on the psychology of behavior change, we see that these diet programs actually operate in direct opposition to what works long term.

Most notably, the restriction game. You know, the game where your diet program tells you all the things you CAN'T do. No carbs, no sugar, no fruit, no fat, no alcohol, no social life, no foods that you can't track, no cheating, no overeating, no fun.

You may be thinking.. but some of those things aren't good for me! I should restrict them.

Keep in mind, there's a stark difference between CHOOSING not to eat something and feeling like you CAN'T.

There's a large body of evidence to suggest that successful dieters give themselves unconditional permission to eat. Anything at anytime. That doesn't mean they eat anything and everything at all times. It means they have total food freedom.

They make choices because of how it makes them feel. Studies will show direct quotes like "it's just part of my life" or "it's just what I do because I feel better when I do it."

Usually, that's in reference to healthy habits like walking, drinking water, and exercise. And yes, eating well.

They also report that "nothing is off limits."...

... which is opposed to the philosophy of the diet industry. 

Which, remember, the goal is for short term success and long term failure to maximize the value of a customer.

The challenge is that we've been swamped with messaging that repeats in our subconscious mind. We've heard it over and over again whether we realize it or not.

That we're not good enough, small enough, thin enough, lean enough...

And the solution is to eat less, exercise more, starve more, restrict more, eat less of this, eat less of that...

The internal dialogue must be reprogrammed. 

The good news is, it doesn't take as long as you might think. Even though it's taken you years to get here.. it won't take as long to find the right path for yourself.

What we've found is that 6 months of the right kind of work and you'll be well on your way. Note: I didn't say you'll be exactly where you want to be. But you'll have everything you need to get there and you'll actually enjoy it!

This is the exact reason why we begin with unconditional permission for my 1:1 clients, which can feel scary at first.. so we do put some parameters in place, initially. Gotta crawl before you walk. :)

But it often drastically reduces any food anxiety because we can tell you exactly how much freedom and flexibility to utilize while still moving towards your goals.

It's nice to build in the indulgences, fun foods, social life, etc so you never feel guilty or anxious around food.

That's the first step in moving towards true food freedom. Then, I make sure that you are staying consistent with your weekly goals to achieve the body composition you desire. We take things ONE week at a time for a reason because we know that "life happens" and we need to make some pivots.

The difference in your goals will depend on you... like lifestyle, preferences, schedule, and personality. Your personality actually gives me insight into the weekly goals that will make you feel and look your best.

That way, you become one of those successful dieters like I mentioned above that says things like "I just do it because of how much better I feel."

The method I use can change depending on the person. For some, the structure of macros gives them peace of mind, but for others, macros can cause stress. So we can utilize a macro-based approach, a plate-building or eyeballing approach, or a combination of both. Everyone is "wired" differently.

Eventually, we like to move towards having the skill of true, confident intuitive eating because my philosophy is all about long term sustainability.

We also make sure to fuel your metabolism properly and monitor all of the stressors in your life to ensure that your body responds exactly how we want it to. Sometimes this means eating more and taking things in phases. For example, a phase of building your metabolism or even "installing" the right habits, followed by a phase of actively losing body fat.

This approach supports internal health and allows for the most effortless level of consistency. No more feeling like you're banging your head against the wall.

Typically, my 1:1 clients lose between 20-30 lbs in the 6-month time frame but even more valuable is the peace of mind and food freedom, along with acquiring the skills they need to be successful forever.

If you're interested in seeing if the program is a fit for you, go here:

https://forms.gle/aGJvJg949nPF7oVs7

I'll personally follow up with you,

Mikey