Use this simple hack to make fat loss way easier.

Ok I lied, it's not simple. But it's quite powerful.

One of my favorite studies of all time was done at Stanford where they tested the impact of a label on hormonal changes.

The objective was to see if the human body would know how many calories were in a food despite being tricked with a label.

So subjects were given 1 of 2 protein shakes.

1 of the shakes had a big label on it that read "skinny and lean protein shake" with a listed calorie total of about 200.

The other shake had a big label on it that read "decadent and indulgent protein shake" with a listed calorie total of about 700.

Here's the kicker.. both shakes had the exact same amount of calories.

Subjects were monitored and reported how they felt after drinking the shake.

The ones who drank the "lean" shake reported less satiety and more hunger.

The ones who drank the "indulgent" shake reported more satiety and less hunger.

Here's why I love this study so much... their hormonal changes reflected exactly what they reported! 

Those who drank the "lean" shake had no changes in leptin levels (the satiety hormone). Those who drank the "indulgent" shake had an increase in leptin despite the calories being exactly the same.

So clearly your perception can quite literally change your biochemistry.

But what does that have to do with fat loss?

Literally everything.

For starters, you may be thinking of the obvious...

If I sit down to a meal and I tell myself it's a high calorie, indulgent meal then I'll be more likely to be satiated and satisfied from that meal.

Probably true.

But where else can we implement the power of labeling?

Consider this...

Most people label themselves in a way that holds them back...

I can't control myself when I go out to eat.

I always make poor food choices when I drink.

I'm the type of person who loves to try all the food at a party.

I can't eat cookies in moderation.

I need convenience because I'm so busy.

My schedule doesn't allow me to cook healthy meals.

I can't stay consistent with tracking.

I'm not a good sleeper.

I am always stressed.

I can't get up early to workout.

You get my point? Or do I need to beat this dead horse even more?

What a ridiculous saying, btw. What kind of a monster would beat a dead horse?

Anyway...

These labels keep us stuck in our ways. And they absolutely make fat loss more difficult.

The cool part about labels is that you can try new ones on and see how they fit.

I can tell you this... at first, it won't feel very comfortable. Like wearing new shoes for the first time.

You might like how they look but the feeling is always a bit off until you break them in.

The same thing with new labels.

The first time you tell yourself you're someone who can eat cookies in moderation. And you are someone who can workout in the morning. And you aren't someone who needs convenience. And you aren't too busy to cook healthy meals. And you are someone who manages stress well...

It'll feel weird.

Keep wearing that label.

Remove the ones that aren't serving you.

Try on the ones that will.

It's an effective shortcut in becoming the person you want to become.

It's not easy, but boy is it powerful.

There's another simple hack that actually IS super easy to implement.

Way easier than this...

And it works almost instantly and has been shown to increase the probability of goal achievement by up to 95%.

I'm going to show every single person who joins our upcoming Velocity Renewal challenge how to do it. You'll actually be amazed at just how easy it is. But I want to leave no stone unturned in making sure that you optimize your results for the challenge.

Because if you win, it's also a win for the greater good.

Don't forget to set your reminders for April 4th. Day 1 registration comes with a ton of benefits.

And remember, you ARE the type of person who takes action. You are NOT the type of person to delay and procrastinate. You ARE the type of person who wants to support those in need.

See what I did there ;)

Later tater,

Mikey